Impact Theory University Review

There are a lot of opportunities these days where one can learn how to make additional income.

Unfortunately, there are a lot of scams but with proper research, it is possible to keep away from scams.

How about Impact Theory University?

Have you seen already Tom Bilyeu’s videos on Youtube and wondering whether the courses he offers are worth it?
In the following review, we are going to learn what exactly do you get, how much does it cost, and whether there is a better alternative.

Please note, I am not a member or an affiliate of Impact Theory University. This review is based on research and information available online in the public domain.
Any recommendations and conclusions are only opinions and may not apply to all persons or situations.

Quick Overview

Name: Impact Theory University
Price to Join:
$47 to $120
Recommended: Actually, why not – It depends on what you are looking for. Read the full review

Impact Theory University Summary

Impact Theory University (ITU) is a platform founded by Tom Bilyeu where you can learn how to have a proper mindset and how to develop confidence.
It consists of 2 courses. Once concerns the proper mindset and the other one business.

The price is reasonable, and if you are willing to invest in personal development you won’t waste money with the ITU.

However, if you want to learn how to create a business online from scratch I am afraid this is not the right program for you.

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What is Impact Theory University?

Impact Theory University is a course that teaches how to have a proper mindset when it comes to building and/or maintaining your business.
It has actually 2 packages.

  • The first one concerns business
  • The second is about the mindset

We will break it down in a bit, including the price.

Impact Theory University Review

Right off the bat, I can tell you that this is a legit course and people do find value in it.

Although nothing is perfect and I have seen that some people don’t like the fact he puts too much emphasis on the mindset and not enough on the business part of the course.
Meaning, that if you are looking for a course that teaches you how to build a website, how to get traffic to that website, the Impact Theory University (ITU) might not be the perfect solution for you.

But don’t worry, the founder of IT has a lot of stuff on Youtube, of course for free.
So who runs the ITU?

Founder of Impact Theory University

The founder of Impact Theory Univesity is Tom Bilyeu, born in 1976.

Impact Theory University Review

He is an entrepreneur and in 2010 he co-founded a very successful company called Quest Nutrition, selling healthy snacks.
This company had a revenue of more than $80 million by 2013. In 2015 Quest Nutrition’s products were sold in more than 70 countries.

That is just a short background of Tom.

It is always good to know who runs the company, otherwise, one can easily get scammed.

As already mentioned Tom has his Youtube channel and as of this writing, his channel almost reached 2 mil subscribers.

You have probably seen his videos.
He does interviews with entrepreneurs, CEO’s and successful people about their habits so you can apply some of that stuff, to improve your life.

Here is one example where Tom interviews Dr. Joe Dispenza.

According to the Social Blade site, this channel makes him about $10,000 per month.
Not bad as an additional income stream, right?

Impact Theory University Review

There are many Youtube channels in the personal development niche and I am sure you have your favorite ones too.

Who is the ITU for?

Generally speaking, Tom’s courses are great for people who already run a small company or people looking for ways how to improve the quality of their life.

ITU is not a free course, so obviously one has to have a budget for it as well.
There are also many sources available for free, but if you are a fan of Tom you won’t regret the invested money.

As for all legit courses, this is not a get-rich-quick scheme, so don’t expect to see results by the end of this week.

Proper confidence is important.
But it means nothing if your mind doesn’t see any results.

What do I mean by that?
I also used to have problems with confidence, mostly when I was just starting out with my business online.

I have read many books and courses, Youtube videos, Audiobooks, and it was all OK.
But that is just theory.

It is important to take action and only after seeing some real results your confidence can skyrocket.

So again, you can learn how to have proper confidence, but it is necessary to take action.

How does it work?

We have already mentioned at the beginning that ITU has 2 training series focusing on:

  • Mindset
  • Business

Here is what you get when you purchase the course(s):


This is a blueprint on how to harness the power of your thoughts.
You will learn how to eliminate negative thought patterns and how to replace them with positive ones.

  • More than 40 hours of “hyper-tactical classes”
  • 1 hour of Live classes every month
  • 1 hour of Live classes Q&A every month (here you virtually sit down with the group where Tom answers the questions)
  • Access to a private network of people


Tom shares with you how he started his Quest nutrition company, how it grew, and eventually how he sold it for one billion dollars.

Here are a few key points:

  • More than 40 hours of “hyper-tactical classes”  – it seems pretty much the same, but here you can learn how to act as the CEO to grow your business
  • 1 Hour of new Live Classes every Month  – here are explained strategies to build a business
  • Monthly Q&A  – Tom goes live with the group and he answers the questions

As a bonus, every member gets access to the private Facebook community that has thousands of like-minded people from different fields.

How much does it cost?

Impact Theory University Review

The mindset part costs $47 per month. However, if you want to sign up yearly, you get a discount, and you pay just $25 per month.

The Business part is a little bit more expensive and if signed monthly the price is $97 per month if yearly $50 per month.

And here is the best deal.
In case you decide to purchase both, you can pay $120 per month or if you want to be a member for an entire year, the price is $67 per month.

In my opinion, it is a pretty good deal, especially if you are a fan of Tom and want to improve yourself.
And if you don’t like it, there is a 30 days money-back guarantee, so you will get a refund.

Before we wrap up

It is great to have everything in one package. A lot of people appreciate it and don’t have a problem paying for such a membership.

On the other hand, I believe a lot of stuff he teaches is available online, but maybe it does not have Tom’s style.
It really depends on what do you prefer.

I wanted to have an online business since 2014, but for some reason, I couldn’t have it done.
The reason?

To be perfectly honest I am not quite sure, but most likely it was my mindset that wasn’t prepared.
So I definitely believe that such courses are important.

In my case, I found a lot of value in Tony Robbin’s course’s personal power 2.
If you google “personal power 2” or search YouTube for that keywords I am sure you will find it for free.

This course is really good, and I can recommend it since Tony is one of the best coaches.

In case you are looking for a bit different approach, I can recommend you watching Jordan Peterson’s videos on Youtube.
After following Jordan for a while I have bought his book 12 Rules For Life.

I bought the book for my sister-in-law as well.

I don’t mean to downplay Tom’s course but just wanted to show you what is available for free, or in the case of Jordan Peterson for a fraction of that price.

Now it is up to you what you are going to choose.
If you are not sure, or you want to find out more, please let me know in the comment section at the bottom of this article.

What I like about Impact Theory University

  • Valuable program teaching how to work on self-improvement
  • Tom is a successful entrepreneur and knows what he teaches
  • Reasonable price
  • 30 Days full refund

What I don’t like Impact Theory University

  • The business training does not teach the specifics of business (lack of step-by-step training)
  • Not for people who just starting out (for those I recommend the free stuff on Tom’s Youtube channel)

Is Impact Theory University a Scam?

No, it isn’t.

But in his course, it is not shown a specific path to how to start making money online. In other words the lack of the exact steps that a newbie might look for.

I remember when I started searching for ways how to make money online. I found out that affiliate marketing is the easiest way how to make money online.
I mean, that what I have found out and it has worked out for me just fine. (of course, you might have a different opinion).

But being an affiliate marketer, I don’t sell any products, I don’t recruit anyone. The job of an affiliate marketer is to show the people interested in specific niche products that are available.

In other words, if you want to have an independent business, and you like to connect people with products or services, that affiliate marketing is the perfect business model for you.
You won’t be convincing nor selling to anyone.

You can read more about the platform that has step-by-step training, or you can directly join the platform for free by clicking at the link below (Get Started for FREE).

The founders of this platform wanted to make this available for everyone, so there is free training that you have access to for free. Everyone can test it out and only then decide whether to become a premium member or not.

Let me know if you have further questions, or also if you have any experience with courses like Impact Theory University, please share your experience in the comment section below.

Thank you for reading

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I have been a member of Wealthy Affiliate since late 2017 without prior marketing experience.
Beginning of 2018 I have learned how to build a website that drives traffic and makes sales.

Since the summer of 2019, I am a full-time internet marketer and I work from anywhere I want, whenever I want.
Training within Wealthy Affiliate teaches how to generate a consistent income in the long run. 

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6 thoughts on “Impact Theory University Review”

  1. I’ve been a fan of Tom and his wife Lisa for years now. I really love what they do, what they stand for, and I think they provide a lot of value to the youtube audience for free. I had no idea Tom had a course! Thank you for letting me know about it and breaking down the pros and cons. I’m going to check into it myself. Mindset is so important to every area of life and it couldn’t hurt to improve.

    • Hello Nicole,

      Thanks a lot for your comment. 

      Yes, Mindset is very important and I can imagine that some people are OK to pay for Tom’s course. 

      Wishing you all the best

  2. Hello Mike,

    I like your style, and I totally agree with you, you have to have the mind set and you also need to have the confidence that you will succeed.

    I also think we need need to invest more in ourselves, whether it be in self-improvement, finance, marriage, our businesses, because at the end of the day, these course or books will help in making us more effective and may even improve the quality of the life that we live.

    I have been a Wealthy Affiliate member for about 6 months, it’s going very slow and learning tend to be a bit difficult at time for me, but I can totally  see myself succeeding in this journey.

    If you are looking for steady income online, do your research, don’t make rash decision, check out this post, you will be amazed.

    Great post Mike,


    • Hi Nicole,

      thanks a lot for your comment. 

      You are absolutely right.
      Wishing you all the best in your journey


  3. I appreciate the distinction you make about how Impact Theory University can be effective in your life. Like in everything, you will always find strengths and weaknesses in a program. Something that Robert Kiyosaki have said popped in my mind as I was reading your post. He said once that the hardest was to be in control of our emotions. I clearly understand your concern about the Business training, but  the mindset training seems very interesting to me. Thanks for your great article.

    • Thanks a lot for your comment. 

      Absolutely – having the right mindset is absolutely necessary. 
      And I agree Impact Theory University might be a good one. 

      In my article I have focused more on the building-the-actual-business aspect – I agree. 

      But I am glad you like the article anyways
      Wising you a lot of success


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