White Hat SEO represents a series of optimization strategies and techniques that are approved by search engine companies as a correct design.
OK, that explanation is a little bit complicated.
Let me put it this way:
White Hat SEO is a simple technique that improves your ranking in search engines without violating the rules.
These rules were not so strict in the past, that is why many black hat SEO techniques used work.
White hat SEO may be also called as Ethic SEO.
I assume you want to rank well with your website in the long run, so you want to know what is white hat SEO about.
I will explain to you in this post simple techniques., which if you apply you don’t have to worry about any new google algorithms update.
And these techniques I am about to reveal for you are not complicated at all.
Do I Need Special Knowledge to Comply With White Hat SEO?
In order to apply these ethical SEO strategies, you don’t need to acquire any special knowledge. By the end of this post, you will learn that all of them are simply straightforward and they all make perfect sense.
I personally use only white hat SEO techniques.
Back in 2016, I had no idea what black or white hat SEO means. Then I joined one educational platform and I followed the training. I naturally found out that as I go through this training I comply with the proper SEO strategies.
The platform teaches you how to rank well in google and other search engines as well. The main strategy is to focus on delivering value to your visitor and thus reader.
Once the reader is satisfied, google recognized that and gives you a better ranking. Soon enough you find out that you are on the first page of google.
So let’s go through the specific techniques.
White Hat SEO Techniques
Here is the list of the techniques or strategies to apply. You are also going to see some specific tools which you can use as part of the specific strategy.
1) Great Content in Your Posts/Articles
Content is King. You might have already heard this and it is still true. Of course, the content can be also video or audio, but let’s stick for now with the written content.
There few factors you want to keep in mind when it comes to content creation.
a) Publish Fresh Content Regularly
That means you want to show to google that your website is growing and it was still a lot to offer to the visitor. By regularly it is meant 3 times per week, for example, and do this each week.
If you publish 5 articles this week, and then the 6th one you will publish in 3 weeks – that is obviously not consistent.
It is said that your post or article should have at least 1,000 words.
For beginners, this might be a bit challenging. But with practice, everyone gets better and after a dozen articles you find out that you just finished a post with 1,500 words. It is just a matter of practice.
The reason why you want to have a lengthy post is simple. Google determines the time which users spend on the page (or post). If a user leaves the post after 3 seconds, that means that something is not good with the post and it hurts the ranking.
On the other hand, when most of the users spend a lot of time reading the post that means that users like it and google will rank this website higher. So more visitors/people can enjoy the website.
A small tip for you.
You can embed the video from YouTube to your post/page. This way you will make the person stay on your site longer. Of course, the video must be relevant to the post.
I want to finish this first strategy with another tip, which will help you with the ranking. That is the returning visitors.
If your visitors are coming back to your site, that improves the rankings as well. And not mentioning that these are the visitors who eventually make the sale for.
2) Proper Keyword Research
Most of the people write lengthy posts but they don’t do proper keywords research. No wonder that their site is not ranking well.
a) Low Hanging Fruit Keywords
First of all, you want to use keywords in your article which is not too competitive. Such a keyword is also called a low hanging fruit keyword.
Use any of the available keyword research tools, choose which one you like the most and check how many competitive sites are ranking for this specific keyword.
Just google the “keyword research tool” or check my list of research tools. I personally use Jaaxy. I got used to it and it gives me everything that I need when it comes to keyword research.
Including the keywords suggestions.
You can also find many suggested keywords directly in the google search bar.
Also, a cool tool is Soovle. It will give you tons of suggestions.
b) Forums and Communities
Do you want to know what people are interested in? In the online world, it is easy.
Go to forums related to your niche. Check the topics and engage with people.
Go to Quora or Reddit.
As a side-note, these are perfect for referral marketing. You can even create a backlink, which is part of the next strategy.
3) Naturally created backlinks (from sites with relevant content)
By backlinks, I don’t mean that you go to some online place and buy them That would be a black hat SEO.
Let alone the low quality of traffic you most likely will get.
Actually you are not creating these links directly. In most cases, they are genuine results of your good content.
Let’s say you have created a thorough review on your website (Article A) about a specific type of hybrid mattress. You even tried that mattress, you slept on it. You have firsthand experience with the mattress.
Now, somewhere at a different website, person B writes Blog B about good quality sleep.
He finds your article and learns that your review (Article A) is very helpful and brings an additional value tho these Blog B readers.
So, from your perspective, you get a backlink from Blog B.
This is an ideal case when backlinks to your website are created naturally. Almost ideal.
The second method is “indirect”, that means that you have to make some effort first in order to get a backlink to your site.
- Make sure you comply with white hat SEO strategy (especially with the great content)
- Find an authority post relevant to your niche and publish a guest post.
Obviously the latter method requires some research and additional work, but it will eventually turn out as a long term method how to keep traffic flowing towards your site.
4) Proper SEO On Your Page
Even if you are not going to apply the previous paragraph, you really need to apply On-Page SEO.
- Use your selected keyword in the following places
- Meta Title
- Meta Description
- Use the keyword inside the post once. Use it preferably in 1st paragraph of your posts.
- Use the keyword in the alt tag
- Make sure you link your pages/posts within your website. That is called internal linking
- Use also External link. Do not have more external links than internal ones. (As a tip use authority website, as Wikipedia)
This is just a brief description of On-Page SEO.
If you are not familiar with what meta title and meta description are, there is a post where you can find out more.
5) Technical SEO
As scary as it may sounds, it is nothing to be worried about. Depending on the web-hosting service, this is being taken care of in the background of your website.
Many hosting companies provide you with a certain level of features such as Site Speed, Site protection against spams and so on.
Talking about spams.
The hosting service of my first website (back in 2014) was very poor. I used to get 30 to 40 spams daily! Can you imagine the frustration? I manually had to go through the emails and select the spammy ones. The cost was about 15€.
So it is also important which hosting company you will choose.
The current website (along with other 2 which I don’t use)I have purchased for $14 and let me briefly show you what I have as a part of the package:
“Better Rankings, Better engagement and 100% better experience for my website visitors. Proprietary WA Technology to speed up my WordPress Website without plugins or clunky software.
Site SSL (HTTPS)
“Serve your website over 256-bit Encrypted Connections and do it at Wealthy Affiliate for FREE! Encryption is favored by search engines and keeps visitor data safe.
Site Protection (Spam Blocker)
“The problem with plugin spam blockers is that the spam still hits your site, clutters your database, slows your site down, and wastes your time recovering real comments. WA SiteProtect happens at the server level and blocks ALL automated comment spam before it even hits your site.
As a sidenote, if you happen to have a certain domain in your head, try it out whether it is available.
Here are other features, included in the package:
(So let me know (in comments below) if your provider has these features for you as well)
Site speed is very important. You can go to check how quickly your website is loading. This page-speed site is part of the google.
If the loading time is slow, you probably have large images on your website.
My loading speed is not ideal. In my case, I know that I should take a look at the images on my website as it is probably the cause of decreasing site speed.
As another tip, it is important that your menu is simple arranged. What mean by that? Users must get from one page to any other page using a maximum of 3 or 4 clicks.
That is called proper architecture.
What Are Your Thoughts About White Hat SEO? – Let Me Know In Comments…
These are simple techniques that comply with white hat SEO. If you apply them you can stop worrying about any upcoming google update algorithms. Your website will be ranking well in the long term.
Actually did you know that 1/3 of this white hat SEO strategy is science and rest is art?
The black hat is just the other way around.
So why to bother with so much work, which at the end it will not work out anyway. -> And if google penalizes you, you would have to start all over again…
So hopefully that wipes out the temptation you might have had when it comes to ranking.
You can calmly be working on your business online without fear of getting penalized if you stick with the White Hat SEO strategy. You build a relationship with search engine companies and there is nothing better like a good strong friendly relationship.
If you have any questions, or you would like to share your opinion let me know in the comment section below.