Lego Affiliate Program

Lego doesn’t need any introduction.

Your parents likely spent their hard-earned money oren those colorful building blocks when you were a child (mine certainly did), and now, as a parent yourself, you might find yourself doing the same.

But here’s a thought: can Lego be more than just a nostalgic indulgence or a favorite toy for your little ones?

Whether you’re stepping into the world of business or you’re a seasoned marketer, imagine turning your passion for Lego into a source of income.

Yes, it’s possible, and the gateway to this exciting opportunity is the Lego Affiliate Program.

In the ever-evolving landscape of affiliate marketing, the Lego Affiliate Program stands out as a compelling opportunity within the B2B sector.

What Is The Lego Affiliate Program?

The Lego Affiliate Program adopts a straightforward commission model.

Affiliates are entitled to a 3% commission rate, and to cash in on their earnings, a minimum payout threshold of $50 is set.

Powered by Rakuten Advertising affiliate software, the program ensures a seamless experience.
Affiliates benefit from monthly transaction reports, processed at the end of each month, providing a comprehensive overview of their performance and earnings.

Lego Affiliate Program overview

Lego Affiliate Program - Rakuten Advertising

Lego is a global icon, renowned for crafting toys that have captivated generations.

The Lego Affiliate Program operates on a CPS (Cost Per Sale) model, emphasizing a performance-driven partnership.

Cost per sale (CPS) explained

It is a payment method where merchants pay affiliates for every completed sale.

In other words;
Lego is a company selling toys, and let’s say Mike is someone who helps Lego sell their toys online.

Instead of Lego paying Mike for just showing ads or getting clicks, they pay him only when someone actually buys a Lego toy because of his help.

The cost per sale is calculated by looking at how much Lego spent on the whole selling process and comparing it to how much money they made from it.

Focused on promoting physical products—innovative Lego sets—the program invites partners to join a global movement centered around creativity and play.

At, the exclusive online destination for Lego products, customers explore a diverse range of captivating sets, all backed by The Official LEGO Guarantee.

This program not only presents a business opportunity but also aligns with the enduring legacy of the Lego brand, where innovation and imagination shape a world of possibilities.

How to Become an Official Affiliate?

Becoming an official Affiliate unlocks a realm of creative opportunities in a simple and accessible process.

Rakuten Advertising registration

You just need to fill out this online form submission.

Connect with LEGO Affiliate Network Partner – Rakuten Advertising

To initiate this exciting journey, aspiring affiliates connect with the LEGO Affiliate Network Partner, Rakuten Advertising, one of the largest affiliate networks.

This pivotal partnership serves as the gateway, facilitating the affiliation process.
Rakuten Advertising acts as the bridge between affiliates and the Affiliate Program, providing essential services like sales tracking.

Requirements for Approval

While the path to affiliation is straightforward, meeting specific requirements is crucial:

Value-Adding Content prioritizes affiliates who bring additional value to web users. Thin affiliate websites without meaningful contributions to the online experience are not accepted.

Rakuten Advertising Partnership

As mentioned, Affiliates must join Rakuten Advertising and apply to participate in specific advertisers’ affiliate programs.

This strategic partnership not only widens the reach but also enhances the impact of the Affiliate Program.

Lego Affiliate Program Commissions & Payouts

The Lego Affiliate Program operates on a single-tier commission structure.

Affiliates earn a competitive 3% commission on sales they generate.
To receive monthly payments, affiliates set a balance trigger, ensuring payments above 50 AUD/CAD/EUR/GBP/USD.

The program offers versatile payout methods, including ACH, PayPal, and checks, providing flexibility to affiliates.

Payouts occur reliably on a monthly basis, adhering to a percentage commission structure.

Affiliates must stay active, as a publisher account becomes “Inactive” after 12 consecutive months without commissionable activity.

In addition to promoting the Lego Affiliate Program, consider expanding earning potential by becoming an Amazon affiliate.
This accommodates diverse customer preferences, especially considering varying prices on Amazon.

Lego Affiliate Program Details

Affiliate cookie duration7 days
Accepted countriesWorldwide
Commission rate3%
Commission structurePercentage commission
Payout frequencyMonthly
Payout methodsACH
Minimum payout50 (AUD/CAD/EUR/GBP/USD)
Website neededYes (Highly Recommended)

How to make 4 figures as a Lego Affiliate

Maximize your success as a Lego Affiliate with these strategies. Incorporate official LEGO branded banners, text, and product links provided by the program for a professional touch.

Leverage holidays, special occasions, and seasonal trends to boost promotional efforts. Additionally, actively engage with LEGO communities on social media platforms to broaden your reach.

Lego products cater to a diverse audience with pricing ranges covering items below $25, $25-$50, $75 to $100, and products over $100.

This variety allows affiliates to tailor their promotional strategies based on the different price points, appealing to a broader customer base.

Now, let’s break down what it takes to turn these efforts into four figures in earnings. Consider the table below for a clear overview:

ExampleCommission per SaleProduct CostNumber of Sales
Products Costing $40$1.20$40834
Products Costing $100$3.00$100334
Products Costing $250$7.50$250134

This table provides a comprehensive look at the commission per sale, product cost, and the estimated number of sales required to reach four figures in earnings for different Lego product price points.

What are the pros and Cons of the Lego Affiliate Program?

Lego Affiliate Program Pros

Pros - Plus
  • Global Brand Recognition: Lego is a globally recognized brand, making it easier for affiliates to attract customers.
  • Diverse Product Range: Lego offers a diverse range of products, appealing to a wide audience with various interests.
  • Official Marketing Materials: Affiliates have access to official LEGO branded banners, text, and product links for professional promotion.
  • Seasonal Opportunities: The program allows affiliates to leverage holidays and seasonal trends for strategic promotions.

Lego Affiliate Program Cons

Cons - Minus
  • 3% Commission Rate: While competitive, the 3% commission rate may be considered relatively low compared to some other affiliate programs.
  • Minimum Payout Threshold: Affiliates need to reach a minimum payout threshold of $50, which could be challenging for those with lower sales.
  • Inactive Account Policy: Accounts become “Inactive” after 12 consecutive months without commissionable activity.
  • Product Price Variability: Lego product prices vary, and promoting higher-priced items may require more effort to generate sales.
  • Short Cookie Duration: The program offers a 7-day cookie duration, limiting the time affiliates have to earn commissions from their referrals.


The Lego Affiliate Program may not offer the highest commission rate, but it comes with a distinctive advantage – earning ongoing income when your referred customers renew their purchases.

As a globally recognized brand crafting captivating toys, Lego stands out with its diverse product range and appeals to a broad audience.

For those already immersed in the marketing realm, considering the Lego affiliate journey could be a smart move for that additional revenue boost.

About the Author

Mike is an affiliate marketing analyst, content creator, and the founder of

Consistently producing in-depth and insightful articles. 📚💻


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