White Hat SEO represents series of optimization strategies and techniques which are approved by search engines companies as a correct design.
In another words, white hat SEO techniques is in accordance with google guidelines, as opposed to black hat SEO.
As you probably already found out in previous article, it usually takes a bit longer to get the site at first page of google, but eventually that effort you put into the correct optimization will be paid off.
White Hat SEO Definition
The basic meaning we just covered above. Lets take a look also at different source.
So let’s break it down a bit:
It is important to keep in mind that we want to create a content, that people will be happy to read. We also want them to get back to our site – to engage with us and to leave a comment.
OK, we deliver good quality content and people are getting back to our site. What happens – google awards us with better ranking. With such attitude it is easy to end up in Top 3 positions in search engines.
Readers are happy -> Google is happy -> We are happy (since google gives better if not the best ranking.)
That results in increasing of traffic. Where is the traffic there are companies trying to put ads on. With a little bit of exaggeration it may seem like in the picture below:
With such traffic on your site you becoming an attractive (future) partner for companies who are willing to spend money on advertising.
And it is not only you can make money by having these the ads, but google also makes billions from the ads as well.
That is why you see in many authority sites google ads like below:
Do I Need Special Knowledge to Comply With White Hat SEO?
No – special knowledge is not required.
Just bare that principle (principle of delivering value) in mind and from there you pick the right techniques down the road.
It reminds me when I was in my teen age doing Karate. At the beginning I was overwhelmed with Japanese terminology. But I started to grasp it automatically as I was developing my skills.
But I digress.
If you are interested how to build the authority website, or you would like to learn how to outrank most of the sites you want to look at this online training.
There are like 30+ people in the background working on this platform and they want to make sure that they comply with White Seo Strategies – Big Time. The #1 motivation for them to do so, is that they want to be #1 educational platform in long run.
Some Concrete White Hat Seo Techniques
Here is the list of some techniques you might be interested in. Some of them we already covered, but repetition is mother of skill, right 🙂
And some of them are probably new for you.
1) Great Content in your posts/articles.
I believe we have touched that already that relevant content is crucial.
2) Proper Keyword Research
In your article you want to use such keyword which readers look for – search for.
You can choose from bunch of keyword research tool where you find specific keyword with additional data like competition which use the same keyword, or amount of search per month for a given keyword phrase.
3) Proper SEO applied on your page
To keep this simple, here are 7 steps you want to apply to each of your post.
Let me summarize them for you, very quickly:
- Meta Title
- Mete Description
- Keyword in your content
- Image with Alt tag
- Internal Links
- External Link
- Embedded Vido
4) Technical SEO
As scary as it may sounds, you don’t have to worry. This is being taken care of in the background of your website.
Many hosting companies provides you with a certain level of features such as Site Speed, Site protection against spams and so on.
I have purchased my domain for $14 and let me briefly show you what I have as a part of my package included:
“Better Rankings, Better engagement and 100% better experience for my website visitors. Proprietary WA Technology to speed up my WordPress Website without plugins or clunky software.
Site SSL (HTTPS)
“Serve your website over 256-bit Encrypted Connections and do it at Wealthy Affiliate for FREE! Encryption is favored by search engines and keeps visitor data safe.
Site Protection (Spam Blocker)
“The problem with plugin spam blockers is that the spam still hits your site, clutters your database, slows your site down, and wastes your time recovering real comments. WA SiteProtect happens at the server level and blocks ALL automated comment spam before it even hits your site.
Here are other features, included in the package:
(So let me know (in comments below) if your provider has these features for you as well)
5) Naturally created backlinks (from sites with relevant content)
By backlinks I don’t mean that you go out there and buy them!
Actually you are not creating these links directly. In most cases they are genuine result of your good content.
Lest say you have created thorough review about a specific type of hybrid mattress . You even tried that mattress, you slept on it so your experience is 1st hand.
And somewhere at different website, person B writes blog about quality sleeping. He finds your article and learns that your review helps his readers to bring even more value. So person B links the your article to his blog.
That is your quality backlink.
What Are Your Thoughts About White Hat SEO? – Let Me Know In Comments…
I hope by now you already know that there is no much work with white SEO techniques.
At least in comparison with Black Hat.
Actually did you know that 1/3 this white strategy is science and rest is art. The black hat is just the other way around. So why to bother with so much work, which at the end will not work out anyway. -> And if google penalize you, you would have to start all over again…
So hopefully that wipes out the temptation you might have had, when it comes to fast ranking:)
You can calmly be working on your business online without a fear of getting penalized if you stick with White Hat SEO strategy. You build a relationship with search engine companies and there is nothing better like a good strong friendly relationship.