What is the reason to write a good article? I bet you know the answer – it is to attract the visitors. More visitors you have, more authoritative your site becomes. In another words, more traffic to your site – better chance to monetize it.
How to write a good article which will captivate your visitors right away? In essence, you want to come up with readable content that is easy for people to comprehend.
We are going to cover few steps, which if you apply, you probably will be able to craft a good quality article.
First of all, in order to create good quality article we need to do something prior to actual writing. We want to be able to concentrate. We don’t want to be distracted and we want to be as efficient as possible.
When it comes to the writing, there are some rules to follow which makes the article readable and more attractive. For example what kind headlines to use (H1, H2 or H4…), what about smaller paragraphs etc. We will be looking also at some tips you will find helpful.
How to Start the Writing Process – Stay Focused
When you decide to start writing and you sit down in front of the computer, your mind is most likely not ready to focus purely on creating the perfect content.
That is perfectly normal. Your mind probably search for other ideas, such as checking your emails (again and every 3 minutes), watching YouTube, chatting with friends and/or with strangers, or you decide to go for a ride.
There is nothing strange with such behavior. You have associated a sort of pain with the writing. It is probably coming from high school where your teacher asked you to write an essay, or from a work where your boss told you to write a report.
Our brain connects such activities with sort of pain.
No wonder that our mind tries to find pleasurable stuff like watching YouTube or chatting. subconsciously we just want to avoid the pain.
As a side note; I am sure some people are able to concentrate on the writing right away. They have perfectly set their goals and they know exactly what to do and how to do it without any distraction. If this is you, let me congratulate you and please make sure to drop a line in the comments section below. I would love to hear from you.
Here is, how to get into the process of writing:
First of all, try to associate the process of writing with some pleasant outcome. For example you know that your article will have a positive effect on your friends, visitors. Or you will attract more visitors to your site, so your chance of monetization of that site increases.
So focus on this positive outcome and try to avoid the shiny objects (YouTube, Facebook, cell phone etc.). Try to focus for 10-20 minutes. You can even listen some music which inspires you or give you an energy.
It might feel like a long time those 10-20 minutes, but you want see that period as an investment. You can even write some note(s) on post-it, and stick it on your monitor.
Something in this manner: “ Does this distract me from my goals?“
- If answer is yes – Stop doing it
- If answer is no – Good and go ahead
If you do this every time you are about to write, your efficiency to focus will increase. Well, those “dark thoughts” will still come to your head, but you will be more able to control them (or just let them go, since they have no value for you).
Soon you will be more focused over time.
On the other hand, do remember that you will need a break. You just can’t write effectively for 8 straight hours. You might burnout quickly. Therefore give yourself a break.
Lets say after working 60-70 minutes take a 10 min break. From time to time I use this simple countdown timer called egg timer.
Divide Your Ideas with Heading Tabs – Make Your Content Readable
You want to plan your article in advance.
With that being said, you want to start with the headlines (in WordPress Headings 2 and Headings 3 are also good for SEO) or in another words, segments.
Imagine that you are building a house. You have a plan – a drawing or layout.
You first start with foundation. Then you build up the walls, roof and at the end you do the interior.
You do not start with foundation and walls for 1 room, finishing it up to the roof…then the same process for 2nd room and same for kitchen afterwards.
You build it systematically.
The same principle is applied in creation of a good article. Create the basic sections of paragraphs of the article.
- Support – Support can be divided in two, three of four parts.
Once you have the framework done, you are coming to the writing process itself.
Process of Writing – Start Quick and Dirty
Quite often it happens that our thoughts does not last long. So when you happen to get a new ideas or hints, make sure to write them down. If you are not in front of your computer, use your cellphone. Record the thought and play it when you are at your desk.
Start writing down. No matter that it is not nice and tidy (yet). Do not worry about grammar. Just write down as much as you can, while the thoughts keep flowing into your mind.
Make a note that every device starts with a prototype. Most of the time this prototype looks ugly, but the main reason is to test the functionality. The same principle applies for each new article.
This stage can be also called as a development phase.
After you are done with this draft version, take a look on what you have written. You can even save this draft and get back to it later with a fresh mind.
Edit Your Content – Again -> Make Your Content Readable
You can start with editing your content even immediately if you fee like. If it is already midnight though, you probably want to go to sleep and take a fresh look in the morning – after breakfast.
You need breakfast. Remember that our brain needs a glucose.
So get to the writing whenever you feel it is best time for you. When you wrtite, keep in mind that you communicate with a person. So your content should be easy to comprehend. You can imagine that you talk to your friend – you are communicating with him, you are informing him about some new stuff. You want to make sure that he understands you.
At the end take a look at your article as a whole.
As looking at your article it must be nice even ” from distance”. You want to keep white space between the paragraphs. Also do not write paragraph with more than 5-6 lines. You want to offer a space after 5 lines of continuous text.
In other words you want to break the text in smaller parts, so it is easier to absorb the information.
Some Tips to Improve Efficiency
You want to have the article clean and easy to read. Therefore it is highly recommended to use white background and black or dark text on it. It has been proven over and over again that readers spend more time on article which are written with dark/black text on white background.
2) Create a New Version of Text
If you have time you can apply following tip as well.
Write the same article from scratch but in a different way. This tip I have found at Jordan Peterson website.
In fact, if you are interested how to write a good article then go to the website www.jordanbpeterson.com.
There in Online Exercise Section you find the Writing Guide (accessible also directly from this link)
This principle reminds me my beginnings as an engineer working with CAD systems.
I created a 3D model using CAD and sometimes it happened that the system just crashed. And I forgot to save the data, so I lost good portion of my work.
So after I calmed down, I went to one quiet place where I was not distracted (most of the time it was the bathroom) and I started to think how to remodel it. In few minutes I have outlined in my mind the way how I do that.
After this sort of meditation, I went back to my desk and I created the model much faster and also in more elegant way.
Last but not least, you want to use image that is relevant. You can check websites like www.pixabay.com or www.unsplash.com.
If you are not happy with the image and you would like to add there some text or add some shapes you can always go canva and do some modifications. Canva is for free.
When you upload the image to your website, make sure you add the Alt Text as I described in this article on how to rank my website.
You want to keep in mind few fundamental things:
- Keep small paragraphs. No more than 5-6 lines, so it will be readable.
- Use headings. In most cases the reader will just skim through the text, reading only the headings. You want to catch his attention.
- Be sure to use conversational way of writing.
- Dark text on white background.
- Also use relevant image for your content.
We have covered how to prepare for writing, tips how to avoid the distractions. Also try to find the peak productivity time zone, where you are the most effective. Where you can get into a flow state.
You might be effective in the morning, or maybe after 9pm. Use whatever works best for you.
After finishing your article make sure to read it again.
Preferably change the environment – go for a coffee, or bookstore. Go outside and there read your article. If you are not happy with something, change it.
Let me know what issues you have had regarding the writing. Also if you have any sort of questions let me know in the comment section below.