Let’s start with the definition of a niche.<\/p>\n
What Is a Niche in Business?<\/h2>\n
I don’t like it when an article starts with some boring 10 minutes long reading a story about history.<\/p>\n
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I won’t be doing it here, but still, let me allow you to tell you my favorite definition of a niche.<\/p>\n
Niche or niches are coming from Ancient Rome.
\nThey were (and they are still to be found in Rome) basically alcoves used in both interior and exterior walls.<\/p>\n
So it is a small part of a large structure. In the business, the niche is also a small segment inside of a larger structure.<\/p>\n
For example, you have your home with a garden, and as a small niche would be – your mattress.
\nIt could be also your pedal bike if you are passionate about cycling.<\/p>\n
So this is the boring part, or if you will the technical definition of a niche.<\/p>\n
Let’s take a look at the interesting part, or in other words how to find the proper niche for my business.<\/p>\n
How Do I Find My Niche for Affiliate Marketing?<\/h2>\n
Based on what we have seen above, one might think that we should start with a<\/p>\n
- \n
- specific niche,<\/li>\n
- build a website around it,<\/li>\n
- get traffic,<\/li>\n
- and monetize the website.<\/li>\n<\/ul>\n
Well, it probably sounds right, but a better approach would be reverse engineering.<\/p>\n
Here is what I mean by that.<\/p>\n
We want to check the market first.<\/p>\n
We want to know what sells well on the Internet.
\nOne way to check it is to go to google trends<\/a>.<\/p>\nDepending on your location you want to change the region accordingly, or you can go worldwide, that is OK.<\/p>\n
As our friend Neil Patel suggests, compare your chosen niche\/term with “digital marketing” and make sure that your term is larger than the term “digital marketing”.<\/p>\n
This way you know that the market you have chosen is huge.<\/p>\n
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<\/p>\nSomebody may ask, but Mike there is too much competition.<\/p>\n
I understand that, and I used to have the same questions.<\/p>\n
I got to learn that competition is good. In other words, you want to get into the market where money already flows.<\/p>\n
That is why we have followed Neil’s idea of choosing a bigger niche than “digital marketing”.<\/p>\n
If you get a small portion let’s say 0.01% of the $5 Billion industry, your profit is much bigger comparing it with the $5 million industry.<\/p>\n
I always like to give an example of McDonald’s and Burger King.<\/p>\n
I used to think that the Founders of Burger King must’ve been crazy to open a very similar chain of restaurants as McD has.<\/p>\n
But that is a wrong approach.
\nThe founders of Burger King were very smart. They figured out what is already working and they just remodel the existing idea.<\/p>\nSo now, when you found the market which is profitable, go and select a specific niche.<\/p>\n
Check what others do, and do it better.
\nOr at least remodel it and apply your unique approach.<\/p>\nThere will be many people who will appreciate your way of doing things. There are billions of people connected to the internet.<\/p>\n
You only need a few thousand dedicated customers.<\/p>\n
Many people want to start with a brand new idea – they want to start with something completely new.
\nThis is a hard way how to make money, especially when you have no initial financial resources.<\/p>\nYes, there are these examples like Facebook, Airbnb, or Uber.
\nIt is only a small percentage of people who have done so well. But we are not aware of people\/projects who tried and failed.<\/p>\nA safer way is to check the market where money already flows and get some portion of it as well.
\nThen when you grow, you can outsource the current business and you can focus on the idea you had in the first place.<\/p>\nWays To Find a Niche – Ideas From Online & Offline World<\/h2>\n
The perfect way how to brainstorm ideas is to go to a book store or any store where they sell magazines.
\nCheck the ads inside and check the cover of the magazine. Do you see a relation there?<\/p>\nAnd also one tip.<\/h3>\n
If you go to a certain magazine and check the ads, go to the same magazine a few months later.
\nThe ads which are still inside the magazine are most likely related to the niche which is profitable.
\nOtherwise, they would not have any profit run the ads anymore.<\/p>\nSecond tip – You can check also the Headlines.<\/h3>\n
How the headlines are written, how is the content written, pictures inside to make it easier for a reader?\u00a0 – but I digress.<\/p>\n
Back to the online world.
\nAnd I am guessing you are right – Amazon.<\/p>\nAmazon as the biggest retailer company and with thousands of categories is a perfect place to find a niche.<\/p>\n
Go to the Amazon site and you can explore categories and subcategories.<\/p>\n
Check any of the categories and you can get even deeper 2 or 3 levers.
\nStill that deep down, you can find many profitable niches.<\/p>\nAnd if you know how to become an amazon affiliate<\/a>, you are on your way to generate profit.<\/p>\n
Let’s say I am interested in furniture.
\nType “Furniture” in the Amazon search bar and on the Left-Hand site you see “Department”.
\nYou can go to any department and dig deeper until you find for example “Sofas”.<\/p>\nAgain be more specific and let’s focus on the Casual and Classic let’s say.<\/p>\n
The point is, the deeper you go, the higher chance is that your site will start ranking well in google.
\nIn other words, there will be less competition.<\/p>\nEvergreen Niche – Profitable Regardless of Season
<\/h2>\nThere are certain types of niches that can be considered as profitable for a very long period of time.
\nThey are closely related to human primary needs, such as:<\/p>\n- \n
- Food – We all need to eat. Food is a very broad niche, but if you think about healthy food, or even “how to lose weight and eat what you want” is already a narrow one.<\/li>\n
- Clothing – Again we can break it down to for example shoes for hiking<\/li>\n
- Shelter – Everything that you need for a house. People move from one place to another, they need to sleep somewhere – You see it even in the offline world, stores dedicated to mattresses only, or kitchen appliances, etc.<\/li>\n<\/ul>\n
To give a better perspective, on the other hand, what is not an evergreen niche is, for example, ski shoes.<\/p>\n
Here we are touching a bit on the Clothing subject we have mentioned above, where shoes for hiking might be considered as a seasonal niche as well.<\/p>\n
But many people go hiking throughout the entire year so it is not the same as ski stuff.<\/p>\n
Also what you want to be careful about are certain specific niches like for example these fidget spinners<\/a>.<\/p>\n
This is an extreme example of a niche where competition is just too huge and there is no point in going that road anymore.
\nSure at the beginning, companies who came up with these spinners made a profit.<\/p>\nThis would be considered as a seasonal niche as well, although it is not related to a year seasonal, right? \ud83d\ude09<\/p>\n
Conclusion<\/h2>\n
Hopefully, this has given you a better overview of the niches.<\/p>\n
![\"What](\"https:\/\/setaffiliatebusiness.com\/wp-content\/uploads\/2019\/04\/002-trends-e1592644152668.png\")
<\/p>\n![\"What](\"https:\/\/setaffiliatebusiness.com\/wp-content\/uploads\/2019\/04\/005magazines-e1592644163760.png\")
Do you see a relation there?<\/p>\n![\"What](\"https:\/\/setaffiliatebusiness.com\/wp-content\/uploads\/2019\/04\/007-evergreen-e1592644184769.png\")
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